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2011 Red Ribbon Campaign

2011 Red Ribbon Week Planning Guide

Red Ribbon Week, celebrated in over 120,000 schools nationwide, is the oldest and largest drug prevention program in the nation. The campaign, which began after drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985, educates millions of people across America and beyond about the dangers of drug abuse. Red Ribbon is designed to create CRITICAL MASS, which is necessary to reduce destructive social norms and promote positive social norms. This year’s national theme, “It’s Up To Me To Be Drug Free,” reminds us all that our actions have consequences and that we all share equal responsibility in the creation of a drug free America.

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